Waterless Carwash

Your Ticket To Glee Sweepstakes

Back To School: Organic Coffee Is Hot

Eco-Logical by Joanna Yarrow

Double Dark Chocolate Maté

groovy mind

nature conserve

friendship bag

Waterless Carwash
LA-Based Nonprofit Partners with Eco Detail to Spread Awareness for Water Conservation

The Water Conservation Resource recently declared that California is currently facing severe water challenges. While the effects of California's wasteful water habits are adding up, 17-year-old Ally Maize, Founder of local nonprofit Green Youth Movement, believes that daily changes can make a significant impact. In a partnership with the waterless auto detail company, Eco Detail, the Green Youth Movement, earlier this month hosted its first waterless carwash to spread local awareness for water conservation while providing easy tips and solutions to living green.

As a local nonprofit organization that aims to educate teens about environmental awareness and sustainability, members of the Green Youth Movement are constantly on the lookout for simple green living tips that everyone can use. Eco Detail recently developed an environmentally friendly 2-in-1 wash and polish technique that utilizes a plant derived polymer compound to clean and protect cars. The best part, Eco Detail does not require water, eliminating a significant amount of water waste.

"Living sustainably becomes much more do-able when the solutions make sense and are readily accessible. Most people don't realize that everyday activities, such as washing your car, can add up to a lot of water waste," says Maize. "Hosting this waterless car wash is our way of showing the community one example of how a simple lifestyle change can benefit the environment."

The environmental and financial benefits of a waterless carwash include:

• Saving up to 100 gallons of water per vehicle washed

• Saving money by cutting your water bill

• Preventing sewer pipeline systems from corrosion and clogging

• Protecting aquatic life from the run off of toxic cleaning products

"The main reason why I decided to support the Green Youth Movement is because I have two kids," says the Eco Detail Founder and CEO, Javier Virgen. "Environmental conservation is an issue that directly effects our generation and the next, and it's important that we do everything we can spread awareness about what we can do to contribute now."

Maize has also done her part to make sure her peers are involved. Maize's classmates, students from the Archer School for Girls, pitched in to help wash cars and raise money for their senior class. So while water conservation remains an ongoing process, Green Youth Movement helps Angelenos do their green deed, one waterless carwash at a time.

The Green Youth Movement (GYM) is comprised of students who are concerned about the environment. As a Los Angeles-based nonprofit organization founded by Ally Maize at the young age of 15, GYM aims to educate kids and teens about environmental awareness, green living and sustainability. Collectively, this age group can make a big difference in reducing environmental impacts for a brighter, greener future. For more information, please visit www.greenyouthmovement.org.



All-Natural Glee Gum and Fox TVs Smash Hit "Glee" Partner for Your Ticket to Glee Sweepstakes

"Glee" is on the tip of everyone’s tongue lately thanks in part to one of the most popular television shows of the Fall season. In celebration of the FOX TVs new and highly praised series, Glee, Glee Gum is offering eleven winning tickets inside select packs of their all-natural gum this fall!

The Your Ticket to Glee sweepstakes (started Sept. 23, 2009), offers gum-chewers aged 18 years and older a chance to win one of eleven fabulous prize packages. Ten Glee Gum packs contain vouchers for big prizes of yummy gum and Glee show merchandise from hats and tees to autographed cast pictures. The eleventh Glee Gum pack holds the ticket to the super grand prize: a trip for two to Hollywood! The grand prize includes roundtrip air transportation, two night hotel accommodations, and a $250 American Express gift card.

Glee, the genre-defying new musical comedy series, follows an optimistic teacher who, against all odds and a malicious cheerleading coach, attempts to save McKinley High’s Glee Club from obscurity while helping a group of aspiring underdogs realize their true star potential. Embraced by critics and viewers alike, the uplifting show with biting humor features a soundtrack of hit music from past to present. Watch Glee Wednesdays (9:00-10:00 PM ET/PT) on FOX!

While watching Glee, try chewing it too. Available in six sweet flavors, Glee Gum is all-natural chewing gum made without artificial flavors, colors, sweeteners, or preservatives. The secret ingredient is chicle, a swell, sticky tree sap harvested from the rainforests of Central America. Using chicle is a sustainable way to keep the trees of the rainforest standing, and to help the folks who work there to make a living. Packaged in recycled cardboard, Glee provides a great, green alternative to artificial gums.

With national distribution in specialty grocers like Whole Foods and Cost Plus, Glee Gum can be found from coast to coast. For more details on Glee Gum and the Your Ticket to Glee sweepstakes, including complete Official Rules, please visit www.gleegum.com. For more information on Glee, check out www.fox.com/glee.



Organic Coffee is Hot

Whether a result of bottom-up pressure from students or top-down decision-making from proactive faculty and food service administrators, organic coffee is more available than ever on college campuses these days, according to the Organic Coffee Collaboration, a project of the Organic Trade Association (OTA).

Caffe Ibis (Logan, UT) has seen sales of its triple-certified (organic, Fair Trade Certified™, and Bird Friendly®) coffees increase dramatically over last year at the University of Utah (Salt Lake City, UT), and Utah State University (Logan, UT), the result of both expanded availability and, in the case of the University of Utah, benefactors, faculty and students alike urging the food service to “green” its offerings.

Equator Estate Coffees & Teas (San Rafael, CA) has provided organic coffees to the City College of San Francisco since 2007 and is expanding into college food services nationwide by providing organic coffee to Feel Good World (www.FeelGoodWorld.org), a student-run social venture to raise money and consciousness about world hunger and sustainability at campuses across the country. Working hand-in-hand with the organization, Equator is developing a coffee service program at ten college locations, including the University of California-Berkeley, Columbia University (New York City, NY), and the University of Arizona (Tucson, AZ).

Selling its Fair Trade organic coffee to over 175 colleges and universities nationwide, Green Mountain Coffee (Waterbury, VT) has seen these sales triple over the past two years, according to a recent report. Key locations include Wesleyan University (Middletown, CT), Indiana University (Bloomington, IN), the University of Massachusetts (Boston, MA), and, of course, the University of Vermont (Burlington, VT).

Through several brand initiatives, S&D Coffee (Concord, NC) currently supplies organic, Fair Trade, and Rain Forest Alliance certified coffees to over 400 colleges and universities.

Decaffeinated coffee is also popular among college students and administrators who enjoy a good cup of coffee but need to reduce their caffeine intake. Much of the decaf on campus has been decaffeinated using Swiss Water Decaffeinated Coffee Company’s (Vancouver, Canada) process, as it uses only water to extract caffeine from the coffee beans. A new company using carbon dioxide (CO2) for the decaffeination process, Maximus Coffee Group (Houston, TX), recently became certified to the federal organic standards, and its products will hit the college market soon.

“The switch to organic coffee on campus is happening despite the current state of the economy,” said Christine Bushway, OTA Executive Director.

The North American organic coffee market reached 1.3 billion dollars in 2008, according to Daniele Giovannucci, author of the recent North American Organic Coffee Industry Survey: 2009. The amount of organic coffee imported into the United States and Canada increased 12 percent during 2008, rising from approximately 81 million pounds to approximately 89 million pounds with most of the sales taking place in the United States. The 29 percent annual average growth rate for the organic category documented by Giovannucci between 2000 and 2008 dwarfs the estimated 1.5 percent projected annual growth rate of the conventional coffee industry. The survey is available from the Organic Trade Association.

A Quick "Course" in Organic Coffee
and A Showcase of Industry Leaders

Organic coffee is grown using methods and materials that have a low impact on the environment. Organic production systems replenish and maintain soil fertility, avoid the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture. Third-party certification organizations verify that organic farmers use only methods and materials allowed in organic production.

Organic coffee is grown using methods and materials that have a low impact on the environment. Organic production systems replenish and maintain soil fertility, avoid the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture. Third-party certification organizations verify that organic farmers use only methods and materials allowed in organic production.

The Organic Trade Association’s mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy. OTA's members include farmers, processors, importers, distributors, retailers, certifiers, and more.

The Organic Coffee Collaboration - a project of the Organic Trade Association, the business association for the North American organic industry, includes the companies listed below. These participants represent some of the newest companies in the market as well as well known firms that source, decaffeinate, or roast for the largest coffee companies in the United States.

-CAFFE IBIS (Logan, UT) An award-winning “green business,” Caffe Ibis (www.CaffeIbis.com) is a custom coffee roasting house featuring triple certified—organic, Fair Trade, and Smithsonian Shade Grown “Bird-Friendly®”- coffees, mountain grown, mountain roasted. Caffe Ibis® also operates a celebrated gallery/deli-licious espresso bar. University franchise, private label, equipment programs,monthly specials, and consulting servicesare available.

-CHIAPAS FARMS (Austin, TX) Chiapas Farms specializes in superior fair trade foods. Its Café de Chiapas coffee is from an organic/fair trade cooperative in the Chiapas, Mexico, highlands. The coffee has a nutty and buttery taste with a smooth, slightly sweet finish. The product is offered in dark and medium roast, and is available online at www.ChiapasFarms.com.

-CRIMSON CUP (Columbus, OH) Since 1991, Crimson Cup® Coffee & Tea has roasted and packaged great-tasting coffee in Columbus, Ohio. Led by Harvard “Crimson” graduate Greg Ubert, Crimson Cup offers a full line of certified organic Fair Trade coffee and teas to over 350 coffee houses, colleges and universities and grocers throughout 26 states. www.CrimsonCup.com

-ELAN ORGANIC COFFEES (San Diego, CA) Elan Organic Coffees is a coffee developer and importer offering certified organic socially responsible and Bird Friendly® coffees it has developed through partnerships with village co-ops in coffee-producing countries. Elan pioneered the supply of the world’s finest certified organic coffees, while supporting farmers and protecting the environment. Visit www.ElanOrganic.com to learn more.

-EQUATOR ESTATE COFFEES & TEAS (San Rafael, CA) Equator is known for its distinctive specialty coffees, socially responsible sourcing, and longstanding relationships with prominent chefs and national retailers who are passionate about quality. The women-owned company procures exceptional certified organic coffees from farmers who practice environmental stewardship, resulting in an empowered supply chain from crop to cup.

-GREEN MOUNTAIN COFFEE (Waterbury, VT) Green Mountain Coffee is recognized as a leader in the specialty coffee industry for its award-winning coffees and socially and environmentally responsible business practices. Green Mountain Coffee offers a broad selection of double-certified organic and Fair Trade coffees under the Green Mountain Coffee® and Newman's Own® Organics brands. Web site: www.GreenMountainCoffee.com

-MAXIMUS COFFEE GROUP (Houston, TX) Maximus Coffee Group’s carbon dioxide (CO2) / triple-filtered water decaffeination process is the only decaffeination plant in the United States that supplies coffee both naturally decaffeinated and USDA Organic certified. It is an EPA Green Power Partner with one-third of its energy coming from alternative sources. To learn morevisit www.MaximusCoffee.com.

-S&D COFFEE (Concord, NC) S&D is the second largest coffee roaster in the United States supplying both conventional and organic coffees. The company feels strongly about fostering sustainable agriculture and promoting a healthy planet. Quality Assurance International (QAI) certifies S&D’s six organic coffees sold under the Buffalo & Spring label. www.SNDCoffee.com

-SWISS WATER DECAFFEINATED COFFEE COMPANY (Burnaby, BC, Canada) A wholesome process for decaffeinating coffee – pure water, 100% chemical free – ensures the best of the bean remains, while only caffeine is removed. Swiss Water decaffeinates organic coffees for premium roasters. Look for the SWISS WATER® seal on packs or in stores to guarantee remarkable tasting 99.9% caffeine-free coffee. Learn more at www.SwissWater.com.

-TRUE ORIGIN ORGANICS (Weston, FL, and Bogotá, Colombia) -True Origin Organics (www.TrueOriginOrganics.com) premium Colombian coffee hails from the magnificent Santa Marta and Tierradentro valleys. Like fine wine, this coffee has one true origin. It is harvested, roasted and packed right where it grows. True Origins Organics is available at East Coast specialty and natural stores and mid-Atlantic Whole Foods Markets.

Click here for further information about the Organic Coffee Collaboration.



Join the Debate! All the Facts and Figures, Pros and Cons You Need to Make Up Your Mind
By Joanna Yarrow

For many years a marginal concern confined to the science pages, the environmental debate is now firmly anchored in the mainstream. For every “green” point of view there exists a conflicting, skeptical position, leading to a bewildering hubbub of claim and counter-claim.

Eco Logical! casts a considered, objective eye over today’s most contentious environmental issues, including: Should we build more nuclear power plants? Has aviation been unfairly maligned? How can we enable developing nations to improve their standard of living, while curbing global greenhouse-gas emissions?

For each subject, there’s a succinct opening summary of the key arguments followed by a detailed examination of the subtleties of each position and a balanced conclusion that takes into account the merits of each case.

For everyone concerned with the fate of planet Earth, here is the most telling information in a clear, unbiased text.

Joanna Yarrow is a director of the environmental consultancy Beyond Green Ltd. She is the author of 1,001 Ways You Can Save the Planet and How to Reduce Your Carbon Footprint.

September 2009. 128 pages. $12.95 paperback. 5 ½ x 6 ¾. Full color throughout. Published by: Duncan Baird. ISBN: 1-84483-847-1. ISBN13: 9781844838479. Click here to purchase or learn more.



Double Dark Chocolate Maté From The Republic of Tea

Pure pleasure without the guilt! The Republic of Tea offers us antioxidant-rich, organic, roasted yerba Maté blended with organic dark cocoa powder in a guilt-free, full-bodied dessert tea. The dark chocolate, packed with antioxidants and polyphenols (compounds known to lower blood pressure), combines with the health benefits of yerba maté to deliver an exciting nutrient rich treat.

Open a tin of DOUBLE DARK CHOCOLATE MATÉ and find round, unbleached tea bags full of organic roasted Brazilian yerba maté leaves blended with all-natural dark organic cocoa powder. The organic cocoa powder, which seeps a bit from the tea bag and drifts to the bottom of the tea cup, is meant to be consumed to recognize the full health benefits.

Double Dark Chocolate Mate is available in recyclable tins containing 36 all natural, unbleached, round tea bags free of unnecessary strings, tags and staples and has a suggested retail price of $15. It is available nationwide at natural and specialty food stores, cafes and through the company website, www.RepublicOfTea.com.

Double Dark Chocolate Mate joins The Republic of Tea’s popular “Doubles” collection which includes Double Green Matcha Tea and Double Red Rooibos Tea.