History of Earth Day

Cactus Water - A New Functional and Flavorful Beverage

First-Ever Instrument Recycling Program Launches in the US

Morning Joe

San Francisco Green Festival

nature conserve

History of Earth Day

It was in September 1969, at a conference held in Seattle, Washington, that Wisconsin Senator Gaylord Nelson announced that in the coming Spring there would be a nationwide grassroots demonstration on the environment. He proposed the nationwide environmental protest to thrust the environment onto the national spotlight.

"It was a gamble," Nelson recalled, "but it worked." Five months before the very first April 22 Earth Day in 1970, The New York Times carried a lengthy article by Gladwin Hill reporting on the rising tide of environmental events: "Rising concern about the environmental crisis is sweeping the nation's campuses with an intensity that may be on its way to eclipsing student discontent over the war in Vietnam...a national day of observance of environmental problems...is being planned for next spring...when a nationwide environmental 'teach-in'...coordinated from the office of Senator Gaylord Nelson is planned...." Senator Nelson also hired Denis Hayes as the coordinator.

The year was 1970. Citizens of United States were trying to understand the Kent State shootings and put their arms around the birth of fiber optics. While they were listening to an album called "Bridge over Troubled Water" they were stunned by NASA’s Apollo 13 mission. American’s were mourning a rock star named Jimi Hendrix and starting to pay attention to the environment. Earth Day 1970 preparations were in high gear.

On April 22, 1970, Americans took to the streets, parks, and auditoriums to demonstrate for a healthy, sustainable environment in what was to become the first of many Earth Day movements. At the helm was the national coordinator, Denis Hayes. Hayes, with his young and ambitious staff organized coast-to-coast rallies while thousands of college campuses organized protests against the deterioration of the environment. It soon became clear that the varied and passionate nationwide groups that had been fighting against oil spills, factory pollution, power plants, toxic dumps, pesticides, freeways, wildlife extinction now had a common platform and nationwide attention.

Each year, the April 22 Earth Day marks the anniversary of the birth of the modern environmental movement.

Biography of Earth Day Founder, Senator Gaylord Nelson:

Gaylord Nelson (1916 - 2005)

Former Wisconsin Senator Gaylord Nelson's best-known achievement is the founding of Earth Day in 1970. Described by American Heritage Magazine as "one of the most remarkablehappenings in the history of democracy," Earth Day made environmental protection a major national issue. A distinguished and influential public servant, Nelson served ten years in the Wisconsin Senate, was twice elected Governor of Wisconsin, and, in 1962, began an 18-year career in the U.S. Senate.

Senator Nelson's many achievements included legislation to:

• Preserve the 2,000-mile Appalachian Trail

• Mandate fuel efficiency standards in automobiles

• Control strip mining

• Ban the use of DDT

• Ban the use of 245T (agent orange)

• Create the St. Croix Wild and Scenic Riverway and the Apostle Islands National Lakeshore

Senator Nelson also co-sponsored the National Environmental Education Act and wrote legislation to create the Upper Great Lakes Regional Commission and Operation Mainstream/Green Thumb, which employed the elderly in conservation projects. He was the recipient of numerous awards, including two from the United Nations Environment Program.

Nelson became Counselor of The Wilderness Society (1981). During his 14 years of service at The Wilderness Society, Nelson worked to protect America's national forests, national parks, and other public lands. He also focused his attention on U.S. population issues and sustainability. He served as Chairman of Earth Day XXV, which was celebrated April 22, 1995. Senator Nelson was also the Founder of Earth Day Network's Earth Day 2000 Clean Energy Now! campaign.

Born on June 4, 1916, in Clear Lake, Wisconsin, he received his BA degree in 1939 from San Jose State College in California and his LLB at the University of Wisconsin Law School in 1942. He was in the U.S. Army during World War II for 46 months, serving as first lieutenant during the Okinawa campaign. Returning to Madison, Wisconsin, Nelson practiced law from 1946 to 1958.

Senator Nelson died on July 3, 2005 survived by his wife, Carrie Lee, and his three children. On his last Earth Day, although frail and in declining health, he joined his grandson at a school tree-planting ceremony to mark the day. (Source: Earthday.net)

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Cactus Water
A New Functional and Flavorful Beverage

A new functional and flavorful line of healthy beverages is hitting shelves this month as Steaz debuts Cactus Water, a ready-to-drink product loaded with all-natural health benefits and great taste.  The leading natural beverage brand known for its best-selling organic and Fair Trade iced green teas and organic and Fair Trade energy drinks has expanded its product line to bring an innovative new offering to market.  Made from the fruit of the prickly pear cactus, this first-of-its-kind Cactus Water offers great tasting hydration that you can feel good about enjoying.

“We are excited to be bringing our consumers a beverage option that is unlike anything else available today,” explained Linda Barron, CEO of Steaz.  “Steaz has always been a forward-thinking, innovative brand, and our new Cactus Water line is a great example of that. Cactus Water has many nutritional properties, giving consumers a product that not only tastes great but has great benefits as well. It furthers our mission of creating healthy and delicious drinks that are good for the mind, body and soul.”

Steaz’s Cactus Water beverage line is the only certified organic cactus water product currently on the market. It is also the only brand that has harnessed the efficacy of prickly pear juice as an ingredient and combined it with organic green tea, natural flavors and lightly sweetened with stevia, to set it apart in both its taste and the health benefits it offers. The Steaz Cactus Water line debuts with three refreshing flavors: Original Cactus Water with Green Tea, Cactus Water with Cucumber and Green Tea, and Cactus Water with Starfruit and Green Tea. 

The prickly pear cactus fruit contains powerful antioxidants, reduces inflammation, and is ultra-hydrating.  It’s an ingredient that fights free radicals and improves cell function, making it beneficial to the whole body.  

“I’ve been a fan of Steaz’s iced-green tea drinks for years, and I’m excited to now be working with the brand to help launch their new cactus water line and educate the public about prickly pear juice. It’s a relatively unknown ingredient but contains a powerhouse of vitamins, minerals and antioxidants,” stated Peggy Kotsopoulos, Registered Holistic Nutritionist, author, and Steaz spokesperson. “I recommend Steaz Cactus Water to everyone – it’s as great for maintaining healthy, beautiful skin as it is for post-workout hydration.  Plus, it contains less sugar and calories than most functional waters with comparable nutritive values, like coconut water, and it’s absolutely delicious.”

All three flavors of Steaz Cactus Water are available beginning this month at Whole Foods Market with a price of $2.79 per can. Additional information and a full nutritional breakdown can be found at www.Steaz.com.

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First-Ever Instrument Recycling Program
Launches in the US

Founded in 2001, TerraCycle, Inc., is the world’s leader in the collection and repurposing of hard-to-recycle post-consumer waste, ranging from used chip bags to coffee capsules to cigarette butts. The waste is collected through free, national, brand-funded recycling programs, as well as various consumer and government-funded models. The collected waste is reused, upcycled or recycled into a variety of affordable, sustainable consumer products and industrial applications.

D’Addario, the world’s largest maker of instrument strings and accessories, has been a pioneer in sustainability for decades – from environmentally responsible packaging to robust tree re-planting programs.  The company is taking its environmental commitment even further in 2016 with the unveiling of Playback, the world’s first-ever industry-wide instrument string recycling program. 

D’Addario has teamed with the global recycling organization TerraCycle to create Playback, a safe and independent way to recycle and upcycle instrument strings.  Currently, municipal recycling systems in the United States do not accept instrument strings because of the metals and alloys they are made from. D’Addario will not only be rewarding players for recycling their own strings, but will accept all other string brands as well as part of this program.  The program is currently only available in the U.S., and is free for any U.S. resident to participate. 

“In many ways, this program speaks to D’Addario’s commitment, not only to its loyal players and social responsibility, but also to its mission of building an ongoing, self-perpetuating cycle of music,” says company CEO Jim D’Addario.

Playback is a part of D'Addario's Players Circle loyalty program. Once registered, members that recycle strings are rewarded with points, which can be redeemed for new sets of strings, picks, gear and other accessories.  The points can also be used to Play It Forward: members can donate their points to D’Addario’s non-profit organization, theD’Addario Foundation, to help fund music programs in underserved communities.

For more information visit: http://www.daddario.com/playback


Morning Joe

As the morning rush begins, we all ask a few things of our favorite beverage. We want our coffee to be hot, to taste good, to brew quickly and we want to enjoy it in an eco-friendly way. But single-serve coffee drinkers – more than a quarter of all American households have a single-serve coffee machine – aren’t always checking off each of these boxes. The folks at Melitta say you can have it all, when it comes to single-serve coffee.

Now brewing, Melitta’s single-serve cups for Keurig-style machines:

  • Designed with the environment in mind, capsules are 100% recyclable

  • Made with 100% premium beans, coffee is batch roasted and ground extra fine

  • Made with a real Melitta filter, water fully saturates grinds for a bold, flavorful cup of coffee

  • Unique design allows you to actually see and smell the coffee, within the capsule

Boxes of 12 capsules – individually sealed in freshness packs – are available in medium, light & dark, dark and espresso roasts, for $9.49/box. Boxes of 10 capsules are available in classic, Colombian, European dark and hazelnut crème roasts, for $6.99/box. Available at www.melitta.com, www.amazon.com and major grocery retailers.


San Francisco Green Festival
April 14-20

San Francisco Green Film Festival returns Thursday, April 14 through Wednesday, April 20, 2016 for its biggest year yet. For its sixth edition the Green Film Fest will be a city-wide celebration and focal point for the week of Earth Day. As the West Coast's leading green doc destination, the Festival is bringing together films, filmmakers, experts, and audiences to spark the next great environmental ideas. 

The Festival will present 70 internationally acclaimed, eco-focused films. Over 90 visiting filmmakers and guest speakers will be in attendance to delve into some of the most pressing environmental issues and innovative solutions. Audiences will be inspired to move beyond their theatre seats, with tangible ideas and connections to take positive environmental action.

The Festival’s theme this year is Keep It Wild, with a series of films that inspire us to preserve our wilderness. Film makers are bringing characters that are taking on fierce battles and beautiful adventures to protect their bit of wild and prove the outdoors is for everyone.

The San Francisco Green Film Festival (SFGFF) is the West Coast’s leading destination for groundbreaking and compelling films on the urgent environmental issues of our time. Their mission is to educate and connect communities through forward-thinking programs of environmental films and discussions. SFGFF presents an annual film festival each spring, along with year-round community screenings and events in the San Francisco Bay Area. Since launching in 2011, SFGFF has presented an extensive range of films connecting people to the most pressing green stories in over 200 programs of 440 films with the participation of over 140 community organizations in film, arts, and the environment. We have crafted a unique festival that is the Bay Area's only event dedicated to media that explores environmental topics and sustainable living.

50TH ANNIVERSARY SCREENING: BORN FREE

BORN FREE star Virginia McKenna comes to San Francisco to celebrate the 50th Anniversary screening of this wildlife epic. For five decades, the story of Elsa the Lioness has captured hearts around the globe, not least inspiring star Virginia McKenna’s Born Free Foundation, dedicated to protecting these majestic animals. Ms. McKenna will be presented with the 2016 Inspiring Lives Award at the screening. (James Hill, UK/USA, 1966, 95 mins) Wednesday, April 20 at the Castro Theatre at 6.30pm

GREEN FILM FEST TICKET INFORMATION

Pricing for all regular screenings: General Admission $15; Students, seniors and disabled adults $14; Members $13. Tickets for receptions and parties are individually priced. There are free events held in FestHQ (518 Valencia) on April 16 & 17; and at San Francisco Public Library Main Branch on April 19. See the Box Office for details.

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