Sneak Peek Behind Shark Week

New Product Alert! Grab and Go Soy Creamer

Move over Green...Make Room for Red

Invite Wellhome Into Your Home

Greening Your Paycheck

nature conserve

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Sneak Peek Behind Shark Week

Oceana, the world’s largest international conservation organization focused solely on protecting and restoring the world’s oceans, will now partner with Discovery Channel’s Shark Week, which premieres Sunday, August 1 at 9 p.m. ET/PT.

“Sharks deserve widespread attention not only because they are fascinating but also because they are in terrible trouble – each year industrial fishing kills more than 100 million sharks a year ,” said Andy Sharpless, CEO of Oceana. “We applaud Discovery Channel’s efforts to make Shark Week’s millions of viewers know about the threats to sharks, and the need for better policies to protect sharks.”

Discovery is helping Oceana educate the American public about the plight of sharks – and what people can do to help – through blogs, social media outlets and public service announcements that will air each night during primetime. Viewers can look for a PSA for Oceana featuring Craig Ferguson, host of the Late Late Show with Craig Ferguson.

Shark Week, now in its 23rd year, has become a perennial favorite among viewers who are fascinated by this powerful and often misunderstood creature," said Clark Bunting, President and General Manager of Discovery Channel and President of Science Channel. "With shark populations in serious decline, Discovery Channel is partnering this year with Oceana on a PSA campaign as well as joining them in support of legislation to help strengthen the U.S. ban on shark finning and ensure the U.S. is at the forefront of shark conservation."

The organizations are also calling on the U.S. Senate to pass the Shark Conservation Act. The Act would require all sharks caught in U.S. waters to be landed whole with their fins still attached. This would put an end to shark finning, as well as improve shark fishery management and international conservation efforts.

The Shark Conservation Act (S. 850), introduced by Senator John Kerry (D-MA) in April 2009, passed the Senate Commerce, Science and Transportation Committee in November 2009. Similar legislation (H.R. 81), introduced by Congresswoman Madeleine Bordallo (D-Guam), passed the House of Representatives in March 2009.



New Product Alert!
Grab and Go Soy Creamer

Gluten-free, vegan, non-gmo, all-natural, lactose-free, gluten-free, and diabetic-friendly, SoyGo! is perfect for the health-minded coffee or tea lover on-the-go! The creamer performs similarly to traditional creamers but offers those with special needs a great and portable alternative. According to published information, it is made with the finest, organically grown soy powder available. As a soy product, it contains both protein and fiber in every serving.

SoyGo can be found in many stores through-out the United States, Canada and the UK.




Move over Green…
Make Room for Red

Red tea, Bush tea, Redbush tea…known by many names, Rooibos (pronounced “roy•boss”) is actually not a tea at all, but an herb with wonderful versatility. Hailing from the Western Cape region of South Africa, Rooibos (Afrikaans for "red bush”) has a centuries-old history yet still enjoys popularity in modern South Africa. Today it is consumed in Western countries as well, and is the drink of choice especially among health-conscious consumers who prepare it as a tisane or herbal beverage.

Reports note that Carl Humberg, a botanist, was the first to identify this Rooibos plant in 1772. Years later, the event surrounding WWII made it difficult to buy and ship tea out of Asia and a Russian immigrant, Benjamin Ginsberg, realized its value and started marketing rooibos as an herbal substitute to tea. The demand for Rooibos grew. Generations had enjoyed Rooibos for the sweet taste it rendered yet remained unaware of the health applications that would soon be reported.

It was decades later, with the publication of a book titled "Allergies: An Amazing Discovery," that the popularity of Rooibos skyrocketed. Annique Theron, a South African mother, discovered that the natural healing properties of the Rooibos plant soothed her infant suffering from colic and insomnia. With further research and investigation, Annique documented the amazing health benefits of Rooibos in a book titled, "Allergies: An Amazing Discovery” which was published in 1970. It was the publication of this book that led to Rooibos tea’s worldwide recognition. Today, Dr. Theron’s findings have proved to be beneficial not just to babies, but to all ages.

While Rooibos tea may afford consumers health benefits, according to the Tea Association of the US, “the body of research supporting claims for Rooibos is tiny in comparison to the volumes of scientific evidence published about the health benefits of Camellia sinensis”.

Never had Rooibos tea? Try the amazing sample set from Rishi Tea. It includes 1 oz. of each of the following, all are Organic and Fair Trade Certified: Blueberry Rooibos, Peppermint Rooibos, Ginger Lime Rooibos, and West Cape Chai. $11.05 at

Red tea, Bush tea, Redbush tea, Rooibos tea…No matter what it is called people love to drink this delicious, naturally sweet, and very versatile beverage.



Invite Wellhome Into Your Home

WellHome (, a new program offering home assessments and comfort and energy efficiency home improvement services for existing homes, today announced its expansion into five new markets including Bohemia, NY; Baltimore, MD.; Barrington, NJ; Boulder, CO; and Harrisburg, PA. WellHome launched in twelve cities earlier this year.

Through its WellHome business, Masco Home Services, a subsidiary of Masco Corporation plans to become the first national provider of home performance services, including whole home comfort and energy efficiency assessments, recommendations and project implementation. Unlike simple energy auditing services, WellHome will provide assessments and implementation, serving as the general contractor to oversee all home improvement projects.

Additionally, WellHome provides homeowners with a Whole Home Energy Savings Limited Guarantee* on their energy savings resulting from the improvements. State and federal tax credits, and utility rebates and incentives may be available to help pay for these improvements. The recently introduced Home Star program may make additional incentives available to homeowners who make weatherization or energy efficient improvements to their home. Financing is also available.

“Millions of homeowners across the country are living in homes that are not as comfortable or energy efficient as they could be. To date, our assessments show that homeowners could see energy efficiency gains between 20% - 50% by choosing our solutions, which also supply comfort and air quality benefits,” said Larry Laseter, President of WellHome. “Our approach to home performance is to conduct a thorough assessment and diagnose the issues, but to also fix them, and then guarantee the energy savings. This full-service approach to comfort and home energy efficiency is unique to WellHome and we are excited to be able to bring this valuable program to Long Island homeowners.”

Masco Home Services is already recognized as an innovative leader in the creation of energy efficient and comfortable homes through its Environments For Living® and Environments For Living Certified Green programs. The Environments For Living program is a national, turnkey home performance program for residential builders designed to help them build comfortable more energy efficient homes using principles of building science. Since 2001, more than 130,000 homes have been built under the Environments For Living banner.

Leveraging the company’s deep knowledge in building science, WellHome will focus on home performance for existing homes. Given that two-thirds of the more than 100 million single family homes in the United States were built before modern energy codes, there is a pressing need for the services WellHome offers. The Company has a team of home performance advisors as well as service providers to supply products and services including air and duct tightness, insulation, windows, energy efficient lighting and new heating and cooling systems to make homes more energy efficient.

“We’ve established a strong platform of building science experience and expertise through our Environments For Living program, and we will now provide similar turnkey home performance services for existing homes to deliver better energy efficiency, lower costs and improved comfort for homeowners and their families,” said Laseter. “This will truly be a one-stop solution for homeowners looking for a trusted partner to help them improve their home’s performance. We back up our process with a Whole Home Energy Savings Limited Guarantee that we think is powerful statement supporting our work. The ability to improve a home’s comfort and the energy savings guarantee make our program ripe for national expansion. ”

Using state-of-the-art diagnostic tools, including infrared temperature cameras, blower doors and carbon dioxide and air flow monitors, a WellHome Advisor (WHA) conducts a comprehensive, whole-home assessment. The WHA assesses the home for comfort, efficiency and air quality issues, and all WHA’s are trained and certified by the Building Performance Institute, which ensures the assessment they conduct is rigorous, standardized and measurable to ensure energy efficient outcomes.

Following the assessment, the WHA develops a report via licensed industry software that analyzes the data and illustrates to the homeowner how their home performs relative to energy efficiency and comfort. The assessment report helps homeowners make an informed decision about the improvements that will best suit their needs and budget by prioritizing the effectiveness of each option, while also showing the long-term cost benefits of installations and improvements. The WHA will also help identify available state and federal tax credits, utility rebates and incentives, as well as financing.

The WellHome Advisor schedules and oversees energy-efficient and comfort-creating improvements, which include air and duct tightening, insulation, windows, efficient lighting and new heating and cooling systems. In available areas, WellHome offers solutions from other Masco companies including Masco Contractor Services, a leading national installer of insulation, and Milgard Windows & Doors, an industry leader in window and door innovation. Upon completion of the work, the customer receives a Whole Home Energy Savings Limited Guarantee.

Homeowners interested in learning more about how WellHome can make their home more comfortable can visit or call 866-318-6268.



Greening Your Paycheck
The Earth-Friendly Benefits of Direct Deposit

A new survey of 4,000 employed Americans reveals immediate opportunity for every business to save more money and help the environment with its payroll using Direct Deposit (DD).

Environmental benefits of Direct Deposit:

According to the 2010 Survey, Direct Deposit drastically decreases an employer’s carbon footprint. If a business that employs 300 people and issues paychecks every two weeks switched to Direct Deposit, in one year, it would save 121 pounds of paper; avoid the release of 1,159 gallons of wastewater into the environment; save 45 gallons of gas; and avoid the release of 346 pounds of greenhouse gases into the atmosphere.

The PayItGreen 2010 Survey also revealed that these “green” benefits of Direct Deposit resonate with employees. Fifty-five percent of those using Direct Deposit find it very or extremely motivating that Direct Deposit has a positive impact on the environment.

Financial benefits of Direct Deposit:

The NACHA (non-profit representing 10,000+ financial institutions)/, survey reveals:

  • 72% of US employees receive their pay via Direct Deposit (DD)
  • Only 4 in 10 small business employees use DD for their paycheck. “Lack of employer offering” is the main reason cited by employees not using DD.
  • 86 percent of employees in large companies use DD
  • “Convenience” is cited as the primary reason for using DD by employees
  • 5 out of 10 employees using DD find the positive environmental impact very motivating
  • Industry-wise, the “consumer services,” “food/leisure,” and “construction” sectors lag the most in offering DD to employees

Savings: Businesses that use DD for payroll can save anywhere from $2.87 to $3.15 per paycheck by using DD vs. paper checks.

A business with 25 employees would save at least $2000 / year. A business with 100 employees could save $19,000 / year and larger business much more, with little effort.

For more information visit To learn more, visit,, and