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Honest Tea Launches Honest Tea® earlier this month announced a new, national recycling initiative called “The Great Recycle,” which will launch in New York City’s Times Square on Monday, April 30th. In a show of support for New York City’s pledge to double recycle efforts by 2017, Honest Tea and partners GrowNYC, Recyclebank, Coca-Cola Live Positively, Global Inheritance and Five-Boro Green Services will place a 30-foot tall recycling bin in Times Square and attempt to crowd-source recycle more than 45,000 plastic, glass and aluminum beverage containers in ten hours. The plastic bottles collected will be recycled into essential gardening supplies including shovels, watering cans and plastic lumber, which will be used to build and cultivate an urban garden for PS 102, an elementary school in Harlem. “National recycling rates are nowhere near where they need to be,” says Honest Tea co-founder and TeaEO Seth Goldman. “Honest Tea is committed to finding ways to help Americans recycle more. We’ve helped install recycling bins in our hometown of Bethesda, MD and now it’s time to expand our efforts.” At the event in Times Square, bottles will act as currency. People who bring bottles down to “The Great Recycle” will be awarded points for each bottle recycled, that can be redeemed at the onsite TRASHed Recycling Store run by Global Inheritance. There, points can be redeemed for rewards such as cold bottles of Honest Tea, t-shirts and reusable bags, jeans, video games, and tickets to spo “New York City is a world leader in many areas and is committed to actions that secure a sustainable and livable future for all residents. The goal to double the waste diversion rate includes initiatives like expanding access to recycling in public spaces, and other initiatives that will make it even easier to do the right thing. This is just one component of the Mayor’s efforts to make New York City one of the greenest, most livable cities,” says David Hurd, the Director of Office of Recycling Outreach & Education for GrowNYC. “Recycling beverage containers is a simple everyday way to combat climate change and reduce the cost of exporting our waste to other states.” Those who cannot attend the event in Times Square will have an opportunity to participate in “The Great Recycle” by logging onto www.TheGreatRecycle.com and making a recycling pledge and then solidifying it by recycling an old Facebook post. By taking the pledge, users will be rewarded with Recyclebank points which can be redeemed for discounts and deals from more than 3,000 local and national businesses in categories ranging from food and beverage to health and beauty, restaurants, entertainment, sports and recreation, apparel, automotive, electronics and more. Honest Tea partnered with TerraCycle in 2007 to create the Drink Pouch Brigade, a program which recycles drink pouches and ‘upcycles’ them into items such as pencil cases, book bags, and notebooks. Since 2007, nearly one million Honest Kids pouches have been diverted from landfills. The Drink Pouch Brigades now divert more drink pouches from the waste stream than Honest Tea produces each year. In 2008, Honest Tea partnered with Bethesda Green and The Coca-Cola Company to install 33 recycling bins throughout downtown Bethesda. Within the first year the bins collected more than 4,000 lbs. of recyclable beverage containers. Click here to Watch The Great Recycle Video. ___________________________________________ Flowers for Good™ According to the National Retail Federation, about $1.9 billion was spent on Mother's Day flowers last year. So what makes one bouquet better than the rest? Organic Bouquet flowers are not only grown with the environment in mind, but they are also a mission-based company, helping mothers in underdeveloped areas around the world. The largest online provider of eco-friendly and organic gifts, Organic Bouquet (www.OrganicBouquet.com) employs over 60% women, and provides workers in underdeveloped countries everything from zero-interest loans, childcare, healthcare, education, environmental protection, supplies and more. Focused on responsible practices in every step of production, from the grower to the final consumer, Organic Bouquet offers flowers that give back.
Organic Bouquet carries a selection of charity bouquets, with flowers benefiting over 55 charities perfect for mom. The Flowers for Good™ program was established to help not-for-profit partners succeed in their good works. When you order charitable bouquets through their flowers for charity program, 5% of your purchase will be donated to the individual charity and used to make the world a better place. Shop with confidence at the Organic Bouquet store knowing that your purchases support a variety of non-profits and further our mission to improve the quality of farm working conditions, minimize damage to ecosystems, conserve biodiversity, and enhance environmental quality for future generations. For a list of the Flowers for Good charity partners, to find out more, or to place an order, visit www.OrganicBouquet.com ___________________________________________ The best intentions can sometimes go awry, especially when dipping travel toes into what may, or may not be, authentic green travel Company co-founder, Mother Hen and CEO, Lucy Postins started The Honest Kitchen (www.TheHonestKitchen.com) in her own beach cottage kitchen back in 2002. “I had begun making a homemade raw diet for my Rhodesian Ridgeback, Mosi, but found it quite time consuming and frequently ended up with a very messy kitchen! I set out to find a way to make fresh, healthy pet food much quicker and simpler to prepare - and the answer was to dehydrate the ingredients,” stated Postins. Today, Lucy is guardian to two Rhodesian Ridgebacks, a rescued senior Pug, a former racehorse, and an elderly pony. Below she shares valuable tips for being an eco-friendly pet owner. Don’t spend money shipping water Speaking of water….. Look for humanely sourced meats for your pets as well as your human family While ‘organic’ doesn’t always guarantee that meat has been humanely raised, organic meat in general is better for the environment and the animal. Free range and cage free meats are always a much better option than those that are intensively farmed. Your pet food packaging shouldn’t go in the trash. Make sure your pet food is GMO free For more information about The Honest Kitchen, visit www.TheHonestKitchen.com. ___________________________________________ Every year in the United States some 450 million plastic toothbrushes make their way to landfills nationally. The majority of those toothbrushes will never biodegrade and will remain for decades. To reduce those staggering numbers, a company known for creating a long line of compostable products made from plants not petroleum, is launching the first compostable toothbrush in the United States. World Centric (www.WorldCentric.org) has unveiled a line of compostable toothbrushes and travel cases that are made from a plant based resin called Ingeo™. The toothbrush and case are certified compostable by the Biodegradable Products Institute (BPI). They are also more environmentally friendly, having a smaller carbon footprint because Ingeo takes less energy to produce than petroleum based plastic resins. The World Centric toothbrush is designed to fully compost within 3 to 6 six months when sent to a commercial composting facility. Simply throwing the World Centric toothbrush and case away and off to the landfill will not allow it to biodegrade. Landfills are created to avoid degradation and will not break down the toothbrushes. So, for those customers who don’t have access to a commercial composting facility in their area, World Centric will even provide a prepaid envelope that customers can use return the toothbrush and case. World Centric will then send the returned product to a composting facility for biodegradation. The soft bristles of the toothbrush are made of nylon but are not compostable – the industry is still working to come up with bristles that are fully compostable. A handy notch between the head and the handle of the toothbrush is designed to make it easy to break off the head prior to sending it to the composting facility. The 7-inch World Centric toothbrush and case comes in blue, green and orange and sells for about $4.50. They are available at natural grocery stores, some Whole Foods stores nationwide and online at: www.worldcentric.org Since 2004, World Centric has provided high quality compostable food service disposables and food packaging products for use in schools, corporate cafeterias, restaurants, hospitals, homes, etc. The World Centric products are made from annually renewable plants including sugarcane and wheat straw fiber, which are by-products of the agriculture industry. World Centric uses these materials to make sustainable alternatives to plastics and Styrofoam. The company sports a zero carbon footprint and donates a full 25% of its annual profits to grassroots social and environmental organizations. For a complete listing of the World Centric product line go to: www.worldcentric.org ___________________________________________ Flowers are blooming, the weather is heating up, and couples are readying themselves to walk down the aisle. This spring, couples have more opt Green Bride Guide (www.GreenBrideGuide.com) is the nation’s No. 1 resource for green wedding ideas, products and services. With more than 1300 vendor relationships across the country, it offers the following top 10 tips to plan a unique and trendy eco-conscious wedding this spring. 1. Late Night Bites 2. Do It For The Kids! 3. DIY Aisle Style 4. Get Creative with Eco-Chic Cake Toppers 5. Two Dresses in One! 6. For the Grooms: Get Creative with Cufflinks! 7. Embrace the Food Truck Frenzy! 8. Give the Gift of Green 9. Blooming Paper! 10. Green Venues The Green Bride Guide is the nation’s most comprehensive and credible resource for green wedding ideas, products and services. Since 2009, the company has been carrying out its mission of helping couples decrease their environmental footprint by offering eco-friendly alternatives for each step of the wedding planning process. Green Bride Guide features the nation’s largest directory of 1,300 green wedding vendors and the country's first green wedding gift registry featuring free carbon neutral shipping. The company is headquartered in New Haven, Connecticut. Green Bride Guide was launched by environmental lawyer Kate L. Harrison after her book The Green Bride Guide: How To Plan An Earth-Friendly Wedding On Any Budget became a best-seller in the wedding category. (Sourcebooks, 2008). For more information please visit www.greenbrideguide.com. ___________________________________________ |
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rting events, concerts and Broadway shows. 
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ions than ever before to add gorgeous green elements to their special day. 