Break your 'Wishcyling' Habit with Rhyme & Reason

 'Wishcycling' describes the unfounded (although often well-intentioned) belief that something is recyclable even though it is not. * A recent survey** carried out by Rhyme & Reason, the eco-friendly haircare brand, found that:

67% of people admitted to regularly disposing of packaging in the hope that it will be recycled, without fully understanding if it can be.Rhyme & Reason Products

86% admitted to feeling happier about their contribution to the planet when they were able to recycle packaging.

Making ethical beauty choices can be diffi­cult, confusing, and often overwhelming leading to an increasingly heightened state of eco-anxiety. In fact, 61% of us struggle to tell if hair and skincare products are ethical from the packaging. ***

Habits such as 'Wishcycling' clearly signifies that eco-savvy consumers want to do their part in helping the planet and Rhyme & Reason is at the forefront of helping to provide the solution to this with their grounding breaking 100% recycled and recyclable packaging, meaning that both the bottle and the cap can be put straight into the recycling without the need to separate bottle, label and cap.

Environmental Psychologist Lee Chambers told the Future Laboratory in their Sustainable Futures Report, "The truth is that eco-anxiety is human functioning at its finest. There is no doubt in my mind that environmental wellbeing will become as focused on as personal wellbeing."**** To support this, another recent study found that 48% of beauty consumers are looking for more information and clarity about brands' values and commitments to the environment. Ingredients, recyclability of packaging and animal welfare were amongst the most frequently searched topics.*****

To ease eco-anxiety Rhyme & Reason is committed to taking positive action for our planet by empowering you to make an easy, convenient, and positive daily environmental impact with no new plastic in their bottles and caps. The brand believes that caring for the planet should be as easy as caring for your hair. The collection is rated 10/10 for performance*, boasts up to 97% naturally derived ingredients and offers sensational haircare for every hair type, in sustainable packaging.

Rhyme & Reason's collection of haircare products is housed in 100% recycled and recyclable HDPE bottles with a first of its kind 100% recycled cap that stays securely attached from first use through to the recycling stream, helping prevent ocean pollution and unnecessary landfill.

The HDPE comes from a post-consumer waste stream and even the masterbatch made to color the bottles is made from recycled material. The unique bottle shaRhyme & Reason Winnerpe minimizes plastic use and optimizes transit packing e­fficiency, with bottles nestling perfectly together to minimize the shipping of 'air'. This means that all packaging can go into the recycling bin together, as the lid and base are uniquely made from the same type of material – no new plastic.
Each year, the brand donates 1% of their sales to environmental causes, helping to preserve and restore our planet for tomorrow. They have a long-standing donation to the Galapagos Conservation Trust's, Plastic Pollution Free Galapagos Programme.

"When even the most protected, precious wildlife havens on earth like Galapagos are under constant threat from marine plastics, incoming on every tide and every current, we know we must change as a society. But the change has to be real – 'Wishcycling' won't make any difference to the 8 tons of plastic arriving on Galapagos coastlines every year. Recycling is only a useful part of the solution to reduce the waste stream reaching our oceans if it's genuine. Fundamental innovation at the design stages of packaging is what we need, with products like Rhyme & Reason showing it is possible."--Says Andy Donnelly, Marine Scientist & Conservation Educator and Expert Advisor to Rhyme & Reason.

"Not only are Rhyme & Reason's ingredients natural, they also put hair and scalp health at the forefront of their formulations. We should treat our scalp with the same care that we use to treat our skin. Rhyme & Reason's ingredients are formulated to nourish the scalp and make sure it is in the best condition to grow beautiful and healthy hair."  --Says Angela Onuoha, Certified Trichologist and Expert Advisor to Rhyme & Reason. Says Angela Onuoha, Certified Trichologist.
Check out these award-winning shampoos and conditioners, available at Target.  $8.99.

Sources: * ** Rhyme & Reason independent survey, Poll of 500 participants UK & US cpnducted by Rnyme     Reason March 2022 ***Poll of 2,000 adults conducted by We Do in June 2021**** *****Research carried out by Provenance of 23,000 Cult Beauty shoppers in 2019 and 2020


100% Plant-Based Frozen Dessert Brand KLIMON Launches at WalmartKlimon Products

KLIMON is excited to announce the launch of 5 flavors of its 100% Plant-Based, Almond-Based and Dairy-Free Frozen Dessert Pints at select Walmart locations throughout the US, with a nationwide release in progress.

Everyone loves ice cream, but this indulgence is becoming increasingly complicated with health concerns, ethical questions, and sustainability issues. The biggest strike against alternative dairy products is that they just don't taste or feel like the real thing! Without milk or cream, how do you get the same taste and texture we've all grown up with and grown to love? Enter KLIMON. KLIMON frozen dessert pints are 100% Plant-Based, Dairy-Free, and Gluten Free, utilizing a proprietary almond-based blend to capture the decadent texture and creaminess of traditional ice cream…without the dairy.

"We are so proud to be partnering with Walmart for the launch of our brand, and to continue to leave our mark on the plant-based food revolution," says CEO and Founder of Jaback Group (Developer of the KLIMON brand), Alex Cotraviwat.

5 Unique Flavors Available Now at Walmart:

Frozen Dessert

Morning Brew: Coffee flavored frozen dessert with real almonds and fudge swirl.

Caramel Brûlée: Salted caramel flavored frozen dessert with chocolate cookie crumbs & caramelized sugar swirl.

Cherry Bomb: Cherry flavored frozen dessert with real bordeaux cherry chunks and cherry swirl.

Mint Condition: Mint flavored frozen dessert with mini chocolate chips and fudge swirl.

Sunrise Bang: Creamy orange flavored frozen dessert with cream flavored swirl.


Paws For Cause

Let’s see how Companion Coffee Company is helping veterans and first responders one cup at a time.Companion Coffee

Companion Coffee Company is a disabled veteran-owned coffee company dedicated to improving the quality of life for veterans and first responders nationwide. Founded in 2020 by combat veterans Jack Bodolosky and Brandon Casella, Companion Coffee Company was designed to create meaningful and lasting change for the nation's finest. Companion Coffee Company donates 10% of all net profits to Warrior Companion to provide veterans with service animal health care.

Over 50% of Americans over the age of 18 are avid coffee drinkers. Day by day, our nation sees over 150 million people consume coffee, and the daily average per person is around 3 cups. Roughly, up to 450 million cups of coffee are consumed per day in the United States alone, but what if each cup meant giving back to a good cause? Companion Coffee Company, the disabled combat veteran-owned coffee company is proud to announce that they will be donating 10% of net proceeds to Warrior Companion, the nonprofit dedicated to providing veterans and first responders with pet insurance for their service animals.

Companion Coffee Products

CompanCompanion Coffee Bagion Coffee Company just made every American's morning cup of coffee that much sweeter. Imagine sipping that first taste of morning coffee knowing that a difference has been made to provide healthcare for the most loyal, kindest, and compassionate companions in the world — service dogs. The cultivation of love in action, Companion Coffee Company is wholeheartedly dedicated to making the world a better, more equitable place for our nation's heroes.  Companion Coffee Company's best-selling Golden Blend is made from 3 different origins – Ethiopia, Indonesia, and Colombia to yield the most flavorful and aromatic coffee on the market.

Coming to Sam's Club May 1, 2022, Companion Coffee Company produces the finest and smoothest premium coffee that serves the betterment of humanity one cup at a time. Sourced from the finest supplier in the world, Companion Coffee is not the average cup of Joe. Hand roasted with care, Companion Coffee yields an unparalleled taste that is easy on the wallet, and good for the soul.

The soon-to-be-released Heroes Blend will also benefit Warrior Companion, and each new blend will support various like-minded causes to benefit veterans, first responders, and their families.  Well-packaged, specially made, and healthy for the body, Companion Coffee Company is empowering the average American to give back through daily habits that require little to no effort, yet yield a life-changing reward for one in need. Everyday Americans have up to 450 million opportunities to make a difference, Companion Coffee is bridging the gap between opportunity and lasting change.

Through proof of concept, dedication to the craft, and unwavering commitment to improving the quality of life for veterans and first responders, Companion Coffee Company's purpose-driven vision has come to fruition.

Click here to learn more about Companion Coffee Company.  Featuring various blends designed to support various like-minded charities and non-profits, Companion Coffee Company is helping Americans give back one cup at a time.


TuTu's Green World, Teaching Kids About Green Living

TuTu's Green WorldWhile we can all agree that children are the future, it's more imperative, now than ever before, to teach kids about the importance of sustainability. Someday, our children will be the decision-makers of the world, left to care for a planet that needs to be nurtured and maintained. By instilling best practices for our lives and those of the future, we can maintain a healthier world for everyone.

For the founder of TuTu's Green World, Tulani Thomas, this concept arrived when she struggled to find children's books with diverse characters that reinforced the eco-friendly and "green" principles that she held in high regard.  She decided to establish her own publishing company and create a green lifestyle company that values not only the planet but also representation for all.TuTu's Green World

TuTu's Green World has inspired children of all ages to go green. Thomas provides opportunities for children of all backgrounds to learn and practice green living – whether it be recycling, green eating, or simple acts of reusing. She is leading the charge of shaping the future of the world in a healthy direction, particularly within communities of color. Additionally, everyone can now enjoy sustainable products such as t-shirt, reusable water bottles, and tote bags specially designed by TuTu's Green World.

"I am very excited about our debut line of sustainable products," Thomas states. "The love and support the TuTu's Green World book received has empowered me to continue writing and creating fun, collaborative spaces for children to practice green living. Readers will get to know TuTu's friends and neighborhood, in the upcoming release of TuTu's second book, TuTu and The Green Crew, and their incredible adventures that help to improve their environment and teach children that small changes can make a big impact on the world."

The TuTu and The Green Crew book series, will continue to simplify the concept of living a green lifestyle and promote a message of change. Each book is dedicated to show children how to have agency in changing the environment and the greatness their small acts will accomplish on earth one day. For more information, visit


Green America Has All the Resources You Need to "Invest in Our Planet"

Green America is the nation’s leading green economy organization. Founded in 1982, Green America provides the economic strategies, organizing power and practical tools for businesses and individuals to solve today’s social and environmental problems. www.GreenAmerica.orgGreen America Logo

From banking and investing to shareholder activism, individuals can find ways to address climate change and pollution, and create a greener world.  With “Invest in Our Planet” as the theme of Earth Day this year, Americans will be looking for ways they can move their money to support the planet. With many of the largest banks in the US actively supporting fossil fuels and mutual funds holding the stocks of corporate polluters, Americans who care about climate change and other environmental issues need a trusted source of information for where they can learn how to bank and invest for a greener planet.
Green AmeriMan holding cashca, with 40 years of experience in offering advice on green finance, provides a complete set of free resources for green banking and investing:

 “Increasingly people are looking for ways to use their banking and investing to support the planet and Green America has all the free resources they need to get started,” said Fran Teplitz, Executive Co-Director for Business, Investing & Policy at Green America. “Whether it’s banking for a better planet or using our investments to create greener corporate practices, we can all vote with our dollars for a greener world.”

“Many people have changed the foods they eat, the car they drive, and reduced their purchases to create a greener world, but have yet to look at the impacts of their banking and investing,” said Todd Larsen, Executive Co-Director of Consumer and Corporate Engagement at Green America.  “Earth Day 2022, with a theme of Investing for Our World, provides the perfect opportunity for people to look at the impacts their banks or mutual funds are having on the world, and move their money to greener options if those institutions are actively harming the planet.” 


Vegetarian Breakfast Burritos

Total Time:  25 mins
Hands-on Time:  25 mins
Makes:  3 burritos

Sink your teeth into a new breakfast burrito experience with these egg-and-veggie-stuffed wraps featuring tender eggs, tangy feta cheese, succulent sauteed onion, red bell pepper and fresh spinach. Complemented with organic rosemary, sage and garlic, and finished to crispy perfection, this just might become your new favorite go-to thanks to the folks at Simply Organic.

Ingredients:veggie breakfast burrito
2 tablespoons olive oil, divided
2 tablespoons butter of choice, divided
1 medium onion, finely chopped
1 tablespoon Simply Organic Rosemary
2 teaspoons + 1 dash Simply Organic Sage
2 teaspoons Simply Organic Garlic Powder
2 cups mushroom of choice, chopped
1 red bell pepper, chopped
2 cups fresh spinach
4 eggs
1 teaspoon salt
Simply Organic Black Pepper, to taste
3 tortilla wraps
¼ cup feta cheese, crumbled
Salsa of choice, optional

In a large skillet, heat 1 tablespoon olive oil and 1 tablespoon butter over medium heat for 30 seconds. Add onion, rosemary, 2 teaspoons sage, and garlic powder; cook for 5 minutes or until onions are translucent. Add mushrooms, bell pepper and spinach. Cook, stirring occasionally, for 10 minutes or until completely tender, and set aside.

  1. In a medium bowl, whisk together eggs, salt, pepper and dash of sage. In a medium pot, heat remaining 1 tablespoon butter, add egg mixture and cook through, stirring to scramble.
  2. Lay out tortillas and spoon one third of vegetables and one third of eggs onto center of each tortilla. Top each with crumbled feta, fold over left and right sides, then tuck bottom of tortilla over filling and
    roll into a burrito.
  3. Heat a skillet to medium and cook each burrito for 2 minutes on each side. Let cool slightly, cut in half and enjoy with salsa.

Thanks to the folks at Simply Organic for this yummy recipe.  Find many more incredible recipes at  While you are there, check out their seasoning products, they provide simple, affordable solutions for bringing the goodness of organics into everyday meals.